The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or comparing their top choices when they’re ready to make a purchase.
This video is part of the HubSpot Academy Inbound Certification Course. Discover the fundamentals of inbound, the inbound methodology, and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.
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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their careers and businesses.
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