Luxury

The 2026 FIFA World Cup has already produced several moments that challenge what viewers have come to expect of the games. While the tournament’s biggest names remain among the favourites, matches involving less established football nations have demonstrated that the gap between the sport’s elite and emerging teams is becoming increasingly difficult to predict. The

Photo: Maharishi The sports and fashion industry have always been closely intertwined, with talented athletes sporting fashion’s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star power of the athletes through ambassadorships, brand deals and collaborations. The infiltration of pop culture in

The FIFA World Cup has long been positioned as global sport’s most unifying spectacle, a tournament that transcends borders through shared cultural and athletic identity. Yet beneath its language of inclusivity and celebration lies a more complex infrastructure shaped by geopolitics and financial opacity. As the tournament expands in scale and commercial reach, the distance

The FIFA World Cup has always been the ultimate stage for athletic legacy, but today, the battle for global dominance is being fought just as fiercely in the commercial arena. As the tournament captivates billions of onlookers worldwide, top football players are transcending their roles as mere athletes to become the world’s most powerful brand

Football’s most coveted prize has worn two faces across almost a century. Far from being a simple redesign, LUXUO analyses why the two World Cup trophies existed and what the design change revealed about the tournament’s evolution from an ambitious international competition into a global and cultural institution. Every four years, the same ritual unfolds.

Riva has revealed details of its first 54Metri, which succeeds the former 50Metri, the brand’s first all-aluminium yacht built at the Ferretti Group Superyacht Yard in Ancona. Also built at the Ancona shipyard, the 54Metri has an overall length of 54.83m, a 9.18m beam and a sub-500GT volume. The yacht’s sleek, sporty lines are highlighted

Monaco Evergraph 40mm in titanium For the better part of horological history, mechanical chronographs have worked the same way: a control system, whether column wheel or cam, trips a sequence of levers and springs to start, stop, and reset a seconds hand. The execution has been refined endlessly, with evermore contemporary materials and in the

In the traditional and sometimes glacial world of Swiss watchmaking, the birth of a new brand is frequently met with an unappetising cocktail of scepticism and weary curiosity. The industry is, after all, a landscape dominated by storied giants and conglomerates with the marketing wherewithal to bring narratives to life; many once-mighty names lie in

Selling an exotic vehicle involves far more than posting photos and waiting for offers. Rare specifications, service history, mileage, title status, paint protection, transport, and buyer credibility all shape the outcome. A specialist brings order to that process through model knowledge and disciplined purchase steps. Owners spend less time filtering weak inquiries, explaining basic details,

In luxury fashion, recognisability is often one of the hardest qualities to build for a brand. The distinctive clasp of a handbag, a particular watch bezel or a signature jewellery motif can take years to become associated with a house. Footwear is no different. Enter Aurélien’s Yacht Loafer — what began as the brand’s interpretation

Replacing tires and wheels often becomes urgent after uneven tread wear, a failed inspection, road damage, or a bent rim. That pressure can push buyers into quick payment decisions before the full cost is clear. Financing may ease the immediate hit to cash flow, yet the monthly amount tells only part of the story. A

Summer functions as luxury’s most emotionally receptive commercial window. Lowered routine structure, increased travel and heightened exposure to leisure environments shift consumer psychology away from necessity-driven decision-making towards aspiration-led consumption. Burberry’s Holidays on the Athenian Riviera at One&Only Aesthesis Burberry makes a return to Greece this season with an exclusive summer takeover at One&Only Aesthesis.

Summer 2026 sees luxury houses increasingly framing their collections through location and atmosphere rather than product alone. Across Dior, Gucci, Loro Piana, Burberry and Brunello Cucinelli, the seasonal offering is defined by resort-ready wardrobes, destination campaigns and a continued emphasis on craftsmanship and reinterpretation of house codes for warmer weather. Dior and Gucci lean into

Christopher Nolan’s The Odyssey has quickly become one of the most anticipated films of 2026, with audiences counting down to its July 17 release. Based on Homer’s ancient epic poem, the film follows Odysseus, played by Matt Damon, as he embarks on a decade-long journey home to Ithaca after the Trojan War, encountering gods, monsters

Pool on the 24m sundeck on Daybreak, a Baglietto T52 Once viewed primarily as a European and US practice, chartering your yacht is now increasingly being explored by Asia-based owners – not as a commercial enterprise but as a structured way to optimise usage, offset operational costs and enhance long-term asset positioning. Asiamarine, which represents

The design language at the Maison of Van Cleef & Arpels develops subtly over time, like a pattern that repeats in different forms. The Perlée collection proves it. Its beaded motif appears across different pieces and collections, sometimes returning later in a slightly different way. Its variation, and keeping it recognisable and relevant to modern times, is

In the world of whisky, age is more than a number on a label. Beyond the liquid gold, a bottle of whisky is essentially a time capsule that suspends the hopes and dreams of maltmen, coopers, distillers and blenders from years and decades before. It is a testament to time’s transformative powers as new make

The ritual of applying lipstick has always been a defining moment in a daily beauty routine. In recent years, the approach to high-end makeup has fundamentally shifted. Consumers no longer seek just a vibrant color; they demand a comprehensive experience combining sophisticated formulations, environmental consciousness, and distinct aesthetic appeal. The modern beauty landscape requires products

London in sunshine is a dangerous thing. The city collectively loses its mind at the first sight of blue sky, suddenly convincing itself that a rosé at 3pm is practically civic duty. The pavements fill, sunglasses emerge from hibernation, and the annual migration to London’s terraces begins. However this summer, the usual suspects feel a

The hybrid option includes two 23kW electric motors, up to 4.5kW of solar energy from 10 photovoltaic panels and up to six 11kWh lithium batteries Vladimir Zinchenko, founder, owner and CEO of Slovenian boatbuilder Greenline Yachts, puts it simply. “Fantastic design has no shelf life. We don’t seek to constantly update or replace our models.

Ho Chi Minh City showcases growing momentum as a regional hub for luxury hospitality, branded residences, investment and urban lifestyle Vietnam is now attracting the wellness capital that typically follows economic development. Rising wealth, growing international visibility and increasing tourist arrivals are reshaping Vietnam into a luxury market in its own right. Hospitality groups are

As one of the world’s major textile and garment exporters, Vietnam has emerged with a powerful voice in fashion. The “Made in Vietnam” label — once a stamp of mass production — has recently become a creative sanctuary for independent fashion designers. The bustling lanes of Ho Chi Minh City have become a gripping stage for fashion,

For decades, Ho Chi Minh City was largely viewed through the lens of its history — a city of colonial landmarks, wartime narratives and bustling street life. Across the city, independent galleries, design-led hotels and ambitious cocktail programmes are helping shape a more contemporary identity. Together, they reflect the cultural institutions positioning Ho Chi Minh

Cruising along the serene waters of Halong Bay. We’re sitting on a large sunpad on the bow of a Jeanneau NC14 in Halong Bay. With little strain on the boat’s twin Volvo Penta pod-engine propulsion, we leave the large tourist and day-tripper cruise boats standing as we enjoy a private charter with Vietyacht. Cruising smoothly

Why Luxury Hotels Are Investing in Bespoke Signature Scents to Build Their Brand Identity Walk into the serene villas of Raffles Sentosa Singapore, the timeless elegance of Mandarin Oriental, or a secluded Mediterranean retreat suspended between sky and sea, and something begins to speak to you long before a single interaction takes place. Not visually

PAM01733 (PANERAI) Much like the rigidity of its design codes, Panerai has never been one to chase trends. This year’s presentation at Watches and Wonders serves as a reminder of that confidence, delivering one of its most assured lineups in years. The Italian Maison has anchored itself firmly in the raw power of its military past, resulting in

Luxury today is about more than just material possessions, it’s about the experiences you choose, the decisions you make, and the freedom to live life on your terms. Curating a wealthy lifestyle requires intentional choices, balancing indulgence with smart planning to ensure your lifestyle is both sustainable and fulfilling. For those looking to enjoy the

2026 sees luxury jewellery Maisons increasingly returning to established signatures to reinforce long-term desirability through contemporary reinterpretation. Renowned motifs, house codes and best-selling silhouettes are being reworked through shifts in scale, material composition and modular detailing, allowing brands to preserve recognition while still signalling novelty. This iterative approach reflects a broader commercial strategy as brands

Every generation seems to discover its era-defining fitness craze. The 1980s were Jane Fonda’s high-energy aerobics classes. The 2000s saw martial arts-inspired workouts, boutique cycling studios and kickboxing-based fitness gain mainstream appeal. The following decade ushered in the rise of CrossFit and its culture of measurable fitness performance. By the 2020s, Reformer Pilates had become

Luxury watchmaking is undergoing a visible reset in how it approaches sport. For decades, sponsorship strategies were anchored to a small set of established platforms — Formula 1, tennis, golf and, in some cases, football — where audience reach and markets were already proven (and increasingly saturated). That model is now shifting as brands are