The shortlist for the Purpose Awards EMEA 2023 from PRWeek, Campaign and Third Sector has been announced.
The awards recognise campaigns that use creative ideas successfully to further positive causes and acknowledge the organisations behind them.
They are open to agencies, brands, public sector bodies, charities and NGOs in Europe, the Middle East and Africa.
Charities to feature on the shortlist include Guide Dogs, Christian Aid, the RSPB, the Trussell Trust and Duchenne UK.
The chair of judges this year is Jerry Daykin, a London-based, global marketing leader who has helped champion media and digital at several global brands, including in his current role as VP, head of media at the premium spirits company Beam Suntory.
Click here to view the list of judges this year. Thank you to all the judges and to everyone who entered.
A live awards ceremony will take place on Friday 9 June at The Londoner Hotel, in London’s Leicester Square.
The event will begin with a drinks reception, followed by a three-course lunch where this year’s winners will be revealed. After the awards ceremony, attendees will be able to network and celebrate. Book your tickets here.
The full shortlist is below:
Brand-led
Best Advocacy Campaign
‘#DigitalflashingIsFlashing’ by Hope&Glory and Broadcast Revolution for Bumble
‘Be Seen Be Heard’ by Headland Consultancy for The Body Shop
‘Free To Switch’ by Shared Voice
‘Goals House’ by freuds for The Global Goals
‘Open Doors – highlighting the issue of illegal access refusals’ by Tin Man Communications for Guide Dogs
Best Environmental Cause Campaign
‘Felicity Plasticity’ by Headland Consultancy for Milliways
‘Garnier Recycles 92 Tons of Waste in Saudi Arabia’ by L’Oréal Middle East
‘Get Dirty To Save Earth’s Skin’ by Red Consultancy for Weleda
‘Trainline “I Came by Train”’ by Mother London for Trainline
‘Vodafone #SwitchToGreen’ by Superunion for Vodafone Global
Best Equality & Inclusion Cause Campaign
‘#DigitalflashingIsFlashing’ by Hope&Glory and Broadcast Revolution for Bumble
‘#Merky FC’ by Hope&Glory for Adidas and #Merky Foundation
‘Barbie x Space | Inspiring girls’ limitless potential’ by Mattel
‘Getting the Nation Talking… In BSL’ by Tin Man Communications for Cadbury Fingers
‘HANDS OFF THE MANGROVE’ by W Communications for Grow2Know
‘Speedo – Swim United’ by Livity for Speedo
‘The Most Inclusive Airline in the Skies’ by Tin Man Communications for Virgin Atlantic
Best Fundraising Campaign
‘Aviva Community Fund Cost of Living Boost’ by krow.x agency for Aviva
‘Building Happier Futures’ by John Lewis Partnership
Best Health Cause Campaign
‘Always Read the Label’ by Hill+Knowlton Strategies for Haleon
‘Jo Malone London World Mental Health Day 2023’ by Jo Malone London
‘Medical supplies for the Ukraine Crisis’ by Circle Health Group
‘One Voice’ by Weber Shandwick Turkey for Gilead Turkey
‘The Round Table of Health Inclusivity’ by Daniel J Edelman for Haleon
‘The Truth, Undressed’ by Evoke Mind+Matter for Canesten, Bayer Consumer Health
Best Public Awareness Cause Campaign
‘Aldi’s My Reading Journey’ by BCW for Aldi
‘Dramatic Transformation’ by Golin for Asics
‘He’s Coming Home’ by MHP Mischief for Women’s Aid
‘HSBC UK Safe Spaces’ by Wunderman Thompson for HSBC UK
‘Pulling in the Right Direction’ by MHP Mischief for Avanti West Coast
‘The Govox Schools Mental Health Programme’ by Goodness PR for Govox
Collaboration
Best Advocacy Campaign
‘Goals House’ by freuds for The Global Goals
‘Rebuild General Practice’ by BB Partners for British Medical Association, General Practice Defence Fund
‘The power of investing in Africa’s potential – Empowering the youth, especially women, for the future’ by ENAMEN Consulting for British Council, Africa Region
Best Environmental Cause Campaign
‘BRITA x WDC: The Whale Watchers’ by Iris Worldwide for BRITA
‘Bugün Var, Yarın Yok Olmasın’ (Eng: ‘Exists Today, Let it Not Disappear Tomorrow’) by Artı İletişim Yönetimi
‘Mainstreaming Nature Positive’ by MSQ Sustain for Nature for Climate coalition
Best Equality & Inclusion Cause Campaign
‘#Merky FC’ by Hope&Glory for Adidas and #Merky Foundation
‘Creating the National Databank’ by Hope&Glory, Missive and Broadcast Revolution for Virgin Media O2
‘Digital Poverty Alliance Peak Visual Merchandising’ by Team ITG for Currys
‘Enough – Violence against Women and Girls’ by MG OMD for Home Office
‘Make Your Comeback’ by 23red for Sport England
‘The John Lewis Partnership & Create Not Hate – The People’s Potato’ by Quiet Storm for The John Lewis Partnership
Best Fundraising Campaign
‘Bravery in Ukraine’ by Brandfuel for Ukraine Embassy to the UK
‘Digital Poverty Alliance Peak Visual Merchandising’ by Team ITG for Currys
‘Fight For What Counts’ by Daniel J Edelman for The Global Fund
Best Health Cause Campaign
‘Help Protect The #Forgotten500K’ by mSix&Partners and The&Partnership for Evusheld for the UK
‘Müd: Don’t Hide What’s Inside’ by Shape History for BiteBack2030
‘The Real Self Check Out’ by ASDA for Breast Cancer Now and CoppaFeel!
‘The Truth, Undressed’ by AnalogFolk Group for Canesten, Bayer Consumer Health
Best Public Awareness Cause Campaign
‘Back to School with Boots and The Hygiene Bank’ by Boots UK for Jennifer Cordell
‘Enough’ by FCB Inferno for Home Office
‘HSBC UK Safe Spaces’ by Wunderman Thompson for HSBC UK
‘Shop Smart, Cook Savvy’ by Weber Shandwick for Iceland and Utilita
‘The Iceland Food Club’ by Ketchum for Iceland Foods
‘You vs Train “Shortcuts”’ by Storycatchers for Network Rail and British Transport Police
Charity/NGO
Best Advocacy Campaign
‘Fair and fast compensation for WASPI women’ by Higginson Strategy for WASPI – Women Against State Pension Inequality
‘Hack the Agenda’ by Impero for Christian Aid
‘Russian War Crimes House’ by FINN Partners for Victor Pinchuk Foundation
‘The Last Photo’ by Hope&Glory and adam&eveDDB for CALM
‘Urgent Conversation Murmuration’ by 89up for RSPB
‘You-Can’t-Put-Us-Down Syndrome’ by VMLY&R COMMERCE for Positive About Down Syndrome
Best Environmental Cause Campaign
‘Change starts with you’ by 23red for Keep Britain Tidy
‘Eat Your Pumpkin’ by Hubbub
‘Eating the Earth (Wildlife Campaign)’ by Viva!
‘End Destructive Fishing’ by Greenhouse Communications for Oceana
‘The Endangered Aisle’ by Alfred for The Fairtrade Foundation
Best Fundraising Campaign
‘7 Years of Christmas’ by MBAstack for Solace Women’s Aid
‘Bravery in Ukraine’ by Brandfuel for Ukraine Embassy to the UK
‘Duvet Days’ by Evoke Mind+Matter for Duchenne UK
‘From That Moment – 36 Hour Match Funded Campaign’ by Noah’s Ark Hospice
‘The Emergency Fund Appeal’ by GOOD Agency for The Trussell Trust
‘The Empty Plate Emergency Appeal’ by The Maverick Group for The Felix Project
Best Health Cause Campaign
‘Don’t Google It, Fumble It’ by RAPP for Fumble
‘HER Disease’ by Heart Research UK
‘I Live with Dementia’ by Lark Agency for Dementia UK
‘Movember & Rugby League Cares – Rugby League World Cup 2021 Mental Fitness Charter’ by Movember
‘OPPORTUNITIES TO SAVE’ by W Communications for Anthony Nolan
‘The Last Photo’ by Hope&Glory and adam&eveDDB for CALM
Best Public Awareness Cause Campaign
‘Chegg.org Global Student Prize’ by Apollo Strategic Communications for Chegg.org and The Varkey Foundation
‘He’s Coming Home’ by MHP Mischief for Women’s Aid
‘Surfers Against Sewage: Water Quality Report’ by Greenhouse Communications for Surfers Against Sewage
‘The C Stands for Children’ by Accomplice for Unicef UK
‘The Ethiopian Folktale Campaign – Learning and preserving culture through English’ by ENAMEN Consulting for British Council, Africa Region
‘The Last Photo’ by Hope&Glory and adam&eveDDB for CALM
Public Sector
Best Environmental Cause Campaign
To be announced at the awards ceremony.
Best Equality & Inclusion Cause Campaign
‘Anti-Sexual Harassment’ by Accomplice for National Rail
‘Over a Rainbow: How a bucket hat ignited a much-needed conversation about diversity in Qatar’ by Weber Shandwick for Welsh Government
Best Health Cause Campaign
‘Better Health – Every Mind Matters’ by MG OMD for Office for Health Improvement and Disparities
‘Our Boys (Young Black Men and Mental Health Programme)’ by Raw London for NHS and Islington Council
‘The TrialBlazers’ by National Institute for Health and Care Research
Specialist
Best Proof of Authenticity
‘#DigitalflashingIsFlashing’ by Hope&Glory and Broadcast Revolution for Bumble
‘Creating the National Databank’ by Hope&Glory, Missive and Broadcast Revolution for Virgin Media O2
‘Dispose With Dignity’ by Cause
‘Don’t Google It, Fumble It’ by RAPP for Fumble
‘Getting the Nation Talking… In BSL’ by Tin Man for Cadbury Fingers
Best use of Celebrity and/or Influencers
‘#NotComingHome’ by Red Consultancy for Centrepoint
‘Dennis the Menace gets his first smartphone’ by Pitch Marketing Group for EE
‘Dramatic Transformation’ by Golin for Asics
‘OPPORTUNITIES TO SAVE’ by W Communications for Anthony Nolan
‘The Absolut Choir’ by M&C Saatchi Sport and Entertainment for Absolut
‘The Most Inclusive Airline in the Skies’ by Tin Man Communications for Virgin Atlantic
Best Use of Creativity
‘Don’t Google It, Fumble It’ by RAPP for Fumble
‘Double Standards’ by CPB London
‘OPPORTUNITIES TO SAVE’ by W Communications for Anthony Nolan
‘The Last Photo’ by Hope&Glory and adam&eveDDB for CALM
‘The Most Inclusive Airline in the Skies’ by Lucky Generals and Tin Man Communications for Virgin Atlantic
‘You vs Train “Shortcuts”’ by Storycatchers for Network Rail and British Transport Police
Best use of Digital/Social Media
‘Be Seen Be Heard’ by Headland Consultancy for The Body Shop
‘Don’t Google It, Fumble It’ by RAPP for Fumble
‘Dramatic Transformation’ by Golin for Asics
‘Go Carbon-Free 24/7’ by Greenhouse Communications for Sustainable Energy for All and Google
‘Hack the Agenda’ by Impero for Christian Aid
‘OPPORTUNITIES TO SAVE’ by W Communications for Anthony Nolan
Best use of Technology
‘Accelerated Loss of Mains Change Programme’ by Greenhouse Communications for National Grid ESO (plus wider stakeholder group of six UK distribution network operators)
‘Life. Subtitled’ by XRAI Glass
‘Make Women’s Football Equal’ by Third City for Starling
‘Room to Breathe’ by Pixel Artworks
‘The 5G Christmas Carol’ by Tin Man Communications for Vodafone
‘Vodafone #FeelTheConnection 5G enabled Haptic Suits’ by Fuse
People and Agencies
Agency of the Year
89up
CPB London
Kindred
Porter Novelli
Tin Man Communications
We Are Futures
Brand of the Year
ITV
Primula
Virgin Atlantic
Well Pharmacy
Leader of the Year
Hugo Tagholm, executive director, Greenhouse Communications
Kelly Hogarth, founder, Thelma Gwen
Mark Fawcett, chairman & chief executive, We Are Futures