– by Marketing 360 https://www.marketing360.com/
Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews!
Tips Covered In Video:
1- Let customers know what you’re doing for them. Can be via calls, texts, emails or social media. Perception is reality, don’t assume they know what you’re doing for them.
2 – Remember special occasions. Put them on your calendar or in your CRM. Send cards for anniversaries, birthdays, holidays, achievements, awards, milestones, etc.. People don’t care how much you know until they know how much you care.
3 – Gifts are excellent follow up tools. You don’t have to spend a fortune, get them a $5 gift card to Starbucks thanking them for doing business with you! Would you spend $5 to make $1000? Walk through examples (sales, employee, customer service *jerry)
4 – Write long-time customers personal, handwritten notes more frequently.
5 – Keep it personal. Don’t just talk about business. Get them out of the service box into the friend box.
6 – Pass on information. If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop them a note! We call this “Thinking of you Moments”.
Conclusion:
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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