Here at HubSpot, we have made a lot of case study videos. These videos are great tools for showing that our products work and they have proven themselves invaluable for our sales reps to help them close deals.
A case study video is the perfect way to show your potential customers that your product actually works for real people like them and also allows them to picture themselves having the same success.
But how do you build an effective story for a case study video? Today I’m gonna give you insights on how we build our customer stories using an on-camera interview and then share with you a questionnaire that will help you interview to get the answers you need to tell your product’s story.