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The goal of customer success, or account management, is two fold: Keep your current customers, and have your current customers buy more stuff or repeat their purchases.
Customer success is getting more and more attention in the business world, largely because of how much money it saves a company. Acquiring a new customer can be up to 25x more costly than retaining an existing one!
But, retaining and growing existing accounts is no easy feat. In the end, it comes down to customer loyalty.
In this video, learn about the different types of customer loyalty and how you can determine if a customer is loyal to you in the first place.