Brainstorming: We’re Doing It Wrong

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Brainstorming. What used to be a fairly niche idea that was used in a few select fields has become outrageously mainstream in every kind of corporation, school and meeting that has “planning” in the invite. But as it’s increased in popularity, it’s decreased in meaning and there are some important things about brainstorming that deeply alter its effectiveness.

So what is true brainstorming, and how can your team use it most effectively? What types of brainstorming activities and techniques will spur your creativity and help you to solve the most complex problems?

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