Sales Strategy: How to Create a Sales Playbook

Your sales process should be the foundation of everything your sales organization does. Learn how to create a sales process that’s robust enough to power your sales team’s long-term growth. The full course features industry experts – CEOs and Harvard Business School professors – who will explain the buyer’s journey and successful practices from many different organizations. You’ll learn how to define the steps of your sales process, how to choose a sales methodology to help your team execute those steps, how to combine your process and methodology into a playbook, and how to improve your sales process over time.