Step #1 – Decide who you are and what you stand for
At the core your brand should be a reflection of you and your values. What are you known for?
Step #2 – Research your audience, and your competition
Make sure you are reflecting your audiences tastes and goals
Don’t be afraid to be different, but don’t be different just for the sake of it.
Step #3 – Define your voice
What is your message and how will you convey your message? Website, social media, press releases, ads, etc
Step #4 – Invest in your brand
Your logo, website, swag, employee training, etc should all reflect what your brand stands for. Don’t cut corners here! Consistency between the brand and the brand assets is key.
Step #5 – Think big, act local
Get involved in your local community!
Support non-profits, go to festivals, drive in the parade, sponsor a team, etc
Step #6 – Be your brand
Your message doesn’t stop with your website – you should be your brand’s biggest advocate. Your employees and your customers will look to you to lead the charge
Your brand is what people say about you when you’re not in the room. Actively listening to your customers, staff, and vendors is a fantastic way to understand how your brand is being interpreted, and the impact you’re having in your community.
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