Tips covered in video:
Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce
Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video
Tip #3 – Schema markup for google rich cards (schema markup testing tool)
Tip #4 – Optimize your product feed via Google Merchant center
Tip #5 – Run Google shopping ads
Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram
Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.
Tip #8 – Invest in social media management, build an organic following.
Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.
Tip #10 – SMS VIP deals
Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service
Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.
#ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips
Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/