Luxury brands are branching out into the food and beverage industry with their own iterations of chic restaurants and luxurious café. This is part of a growing trend where brands create lifestyle spaces that translate their brand identity in a visually compelling way aimed at reaching broader markets and wider demographics. Higher footfall translates to higher brand visibility and wider exposure across a range of clients with different tastes and budgets. Customers can now indulge in luxurious setting courtesy of their favourite brands and buy into a brand without having to spend “luxury prices”. This is a strategy that brands are investing in to create a new holistic experience that takes what clients might see online, into the realm of reality. Take for instance, Louis Vuitton’s LV The Place Bangkok — the space includes Louis Vuitton’s men’s and women’s ranges as well as a restaurant all under one roof highlighting a closely knit web of interactions for a better customer experience. Customers come in to shop and sit down for a meal or a drink before leaving. This is a strategic form of marketing — selling the consumer something they didn’t know they needed.
LUXUO finds out the physical manifestations of what happens when these brands mix their own brand aesthetics with gastronomical excellence.
LV The Place Bangkok
Louis Vuitton has unveiled their new café and restaurant helmed by celebrated Indian chef Gaggan Anand. This is the Maison’s first restaurant in South Asia, and features a seasonal menu infusing Thai cuisine with Louis Vuitton’s signature style codes. Aside from the unique culinary journey, the location is also home to an immersive exhibition dubbed “Visionary Journeys”, and a contemporary store that continues the alluring fashion venture with elegant layouts that capture the essence of Louis Vuitton. LV The Place Bangkok offers a lot more than a memorable food journey.
Find the location here:
LV The Place Bangkok
Gaysorn Amarin
Level G-2, 496-502,
Ploenchit Rd, Bangkok
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Dior Café
After a series of pop-up coffee shops throughout Asia, Europe and North America, Shanghai’s Dior café is one of a select number of permanent Dior hospitality offerings worldwide, alongside the Monsieur Dior restaurant in Paris and the Dior Café in Seoul. Expect a fusion of Asian and French cuisine served up with panoramic views of the city. The interiors are decorated with black-and-white houndstooth chairs as an ode to the late Christian Dior being one of the first designers to design with the print in the 1940s.
Discover the location here:
Shop Unit S-L3-14,
Shanghai Qiantan Taikoo Li,
No. 1-9, Lane 500 Dongyu Road
Coach Restaurant
The Coach Restaurant and Coach Coffee Shop has recently opened its doors at the Grand Indonesia Mall in Jakarta. The space harkens back to Coach Play Singapore Shophouse, which made its debut in 2023. The Coach Restaurant combines a local charm and optimistic New York spirit to deliver a one-of-a-kind experience. The restaurant’s interior decoration is inspired by an elevated take on classic New York diners and steakhouses with leather booths and mirrored walls. Next door is the Coach Coffee Shop that offers an assortment of New York-style pizzas with delicious pastries and desserts featuring motifs of the Coach Rexy.
Find the restaurant here:
Grand Indonesia West Mall, Level G.
Jl. MH Thamrin No.1,
Jakarta Pusat, 10310
Emporio Armani Caffè
The Emporio Armani Caffè first opened its doors in Milan in 2000. The Emporio Armani Caffè Milano brings a sophisticated simplicity that perfectly encapsulates the brand to the food and beverage industry. An exclusive location paired with creative dishes leads to an authentic sensorial experience. Divided into two sections the ground floor holds a large café area where one can sample freshly made pastries and other delicacies, as well as a lounge area in which to have a quick bite or a relaxing aperitif. The restaurant sits on the first floor with a new “champagne bar” situated at the entrance.
You can find it here:
Armani Hotel Milano
Address: Via dei Giardini, 2,
20121 Milano MI, Italy
Café Kitsuné
Maison Kitsuné‘s Café Kitsuné’s reinvents caffeine classics with Parisian and Tokyo influences. Presented first and foremost as a “production site with a roastery run by the artisan roaster Florian Decousser”, customers can indulge in classic specialties that include the americanos, dirty chai, and mochaccino along with teas, pastries, juices and ice cream.
It is worth noting that while The Café Kitsuné coffee beans are roasted in Okayama, the popularity of the brand has made its way down to Southeast Asia with three new branches in the region — Cafe Kitsune in Kuala Lumpur at The Exchange TRX (aptly located nearby the Maison Kitsuné store), Cafe Kitsune Singapore and Cafe Kitsune in Indonesia. The concept behind Café Kitsuné is to create a space that marries the simplistic beauty of the small and intimate coffee bars set in the heart of modern, cosmopolitan cities. In 2019, Café Kitsuné successfully extended its activities to include roasteries, bars and restaurants, further showcasing the brand’s international influence.
Cafe Kitsune in Kuala Lumpur
G.77.0, Plaza The Exchange TRX,
Persiaran TRX,
Tun Razak Exchange 55188
Kuala Lumpur
Cafe Kitsune Singapore
13 Stamford Rd,
#01-11, 178905
Singapore
Cafe Kitsune in Indonesia
Ashta at District 8 GF 31 & 31A
SCBD Lot 28 Jl Jenderal Sudirman
Kav. 52-53, 12190
Jakarta
Café Kitsuné
Aoyama CAFÉ & BAR 3-15-9
Minami Aoyama,
Minato-ku
Tokyo
Vivienne Westwood Café
The Vivienne Westwood Café is available in both Shanghai and in Hong Kong’s Harbour City. Divided into an 18th-century-style French tea room and a modern shooting studio, the restaurant is the whimsical representation of past meets present. The late Westwood aesthetic goes off the catwalk and onto the wallpaper with trompe l’oeil painting techniques. The utensils and tea sets used in the Café are engraved with Vivienne Westwood’s signature Orb logo or decorated with the label’s signature tartan. Westwood often remodeled and renamed her shop according to the changes in the theme of her designs.
The Vivienne Westwood Café is located at:
300 Huaihai Zhong Road Luwan District,
Huangpu,
B3 Shanghái
The Blue Box Café by Tiffany & Co.
Serving up signature dishes made with the highest quality and regionally sourced ingredients, one can expect the restaurant’s menu to evolve through the seasons in true Tiffany fashion. The new café offers a unique take on dining at Tiffany & Co with Michelin-starred chef Daniel Boulud bringing a seasonally inspired menu alongside a redesigned space that includes a private dining area and bar with art installations.
Tiffany & Co. The Landmark
727 5th Ave, 6th Floor, New York,
Ny 10022
Read More: Tiffany and Bugatti Shrug off the Christmas Blues
Ralph’s Coffee Shop
First opened in 2014 in New York City, this Café has now reached Singaporean shores. Located at Marina Bay Sands, the American fashion label also released a range of Singapore-exclusive menu items. Expect to see bright clean white surfaces with a classic mosaic floor and the cafe’s signature dark green aesthetic and wood trimmings.
The Shoppes at Marina Bay Sands
2 Bayfront Avenue, #01-71
Read More: Ralph’s Coffee Café Just Made its Sophomore Debut On Orchard Road
Agnès b. Café & Fleuriste
Agnès b. Café & Fleuriste offers everything from floral bouquets to cakes and gifts for just about any occasion ranging from birthdays to weddings. Agnès b. Café & Fleuriste also serves up a range of French delicacies and delicious pastries, in a relaxed yet stylish setting. “I like to be a catalyst, to make things happen for people. That, alongside my own work, is my greatest pleasure”, says Agnés b., founder and designer of agnés b.
K11 MUSEA
Address: Unit #B122,
18 Salisbury Rd,
Tsim Sha Tsui, Hong Kong
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