From personalized video shopping applications to Snapchat, the Kering-owned luxury brand, Gucci is sparing no expense in reaching consumers from every corner of the grid. Announcing an ongoing partnership with American camera and social media company, Snap Inc, the bar of the online shopping arena just got so much more unattainable.
Enabling Snapchat users to virtually try on exclusive Gucci sneakers through the platform’s in-built augmented reality technology, the all-new Gucci ‘filter’ offers check-out services for a curated selection of four pairs, including the Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and Gucci Screener.
Currently available to Snapchatters in the United Kingdom, United States, Italy, Saudi Arabia, UAE, Australia, and in Japan – Snapchat reaches at least 100 million people in the United States alone, with over 90% of its demographic between 13 to 24 years old and over 75% between 13 to 34 years old.