Mencap is aiming to secure an additional £38m in fundraised income in the next 10 years, as part of its new five-year strategy.
The learning disability charity published its strategy today, which also sets out a goal to raise an additional £6m in fundraised income in-year by the end of 2030.
Mencap raised £17.5m in donations and legacies according to its latest accounts, for the year to the end of March 2025, up from £10.7m previously.
The charity said it aimed to ensure it was “financially strong, digitally enabled and operationally efficient”.
Mencap said: “This includes growing our income, investing in technology and property, and exploring strategic partnerships and mergers where they are in line with our strategy and will improve lives for people with a learning disability”.
The charity said it would invest £11m by 2030 to diversify its fundraising income streams.
Mencap is aiming to increase its annual retail income to £4.7m, up from £3.7m in 2024/25, as its shop numbers are set to double by 2030, the charity confirmed.
It is aiming to provide more employment and volunteering opportunities for people with a learning disability.
Jon Sparkes, chief executive of Mencap, said: “As with any growth strategy we will need to adapt how we work, making sure we use our resources where they have the greatest impact.
“This new strategy creates more opportunities to work with more people with a learning disability – who remain firmly at the heart of everything we do.
“The new strategy means that we will be creating more roles for people with a learning disability at Mencap too.”
Mencap aims to deliver more “high-quality, person-centred services that offer real choice and impact”, the charity said.
“This includes growing our care services, improving housing, expanding support in the early years and with families, and embedding higher quality across all delivery models.
“Person-centred planning will be at the heart of what we do.”
As part of its strategy, Mencap said it would relaunch its brand to build greater understanding and awareness of learning disabilities.
Sparkes said people with a learning disability have the right to “live their life to the full”.
He said: “This strategy is rooted in what people with a learning disability have told us matters most to them – choice, belonging, safety, independence and being valued.
“We will also be expanding support for people with a learning disability and growing our areas of specialism – from early years to older age – ensuring no one is left behind.
“We want to deliver tailored, high-quality services to more people.”
Ciara Lawrence, engagement lead at Mencap, has a learning disability and co-produced the strategy.
“We want to make sure that over the next five years we continue to speak up for people with a learning disability like me, and I’m really excited about the ambitious work we’re going to do,” she said.
“I’ve been involved in co‑producing the strategy and have spoken to people with a learning disability and their loved ones about what matters most to them – to make it real.
“I’m really looking forward to seeing how we shape our work to make sure we truly make a difference to the lives of people with a learning disability.”