A new analysis by engagement ring expert, 77 Diamonds, reveals that the average person across Britain should be spending almost GBP 10,000 on an engagement ring if they plan to pop the question in 2025 – with a number of high-profile celebrity engagements bringing the Marquise diamond cut back into fashion in 2025.
It’s often said that when buying an engagement ring, a good rule of thumb is that it should cost the equivalent of three months salary.
77 Diamonds has analysed average gross salary data in Great Britain from the Office for National Statistics* to understand exactly what three months’ worth of salary currently comes to, and reveal the areas of the country in which proposers might be buying the most expensive rings.
The analysis reveals that the average annual salary in Great Britain currently stands at GBP 38,413, which means the average monthly earnings stand at GBP 3,201. Therefore, the average spend on an engagement ring in Great Britain should be GBP 9,603.
On a regional level, it’s Londoners who should be spending the most on engagement rings. The capital’s average annual salary is GBP 51,662, equivalent to GBP 4,305 per month. So, when following the three-month rule, the expected ring spend comes to GBP 12,916.
This is followed by: –
- The South East: GBP 10,587
- East of England: GBP 10,162
- Scotland: GBP 9,011
- North West: GBP 8,793
- West Midlands: GBP 8,693
- South West: GBP 8,601
- East Midlands: GBP 8,499
- Yorkshire and the Humber: GBP 8,490
- Wales: GBP 8,160
- North West: GBP 8,139
“The idea of measuring expected engagement ring spend by salary dates all the way back to the 1930s when an advertising campaign stated that, to demonstrate his love, a man should spend at least a month’s full salary on a ring. By the 1980s, this had increased to three months.
Nowadays, it’s more understood that measuring our love and affection by the amount of money we spend is less than ideal. Furthermore, someone who earns GBP 3,000 a month, for example, is going to be hard-pressed to be able to afford a GBP 9,000 engagement ring, especially with the cost of living as high as it is, and the cost of other important things, such as houses, being so incredibly expensive.
Rather than choosing a ring based on price alone, we always encourage people to make a selection based on the tastes and design preferences of their partner, and thanks to modern commerce methods and remarkable innovations in lab-grown diamonds, there is really no need at all to put yourself under immense financial pressure when buying a ring.
Stunning diamond rings are more accessible today than they have ever been, so whether your budget is GBP 20,000 or GBP 1,000, you’re going to be able to find something that your partner will adore and treasure for the rest of their life.”
Trends to watch out for in 2025
Marquise Cut: The Wild Card
The marquise cut, with its elongated shape and pointed ends, is one of the most distinctive diamond shapes out there. Today, this iconic diamond seems to be taking centre stage yet again following Selena Gomez’s engagement and is ideal for modern ring settings.
A marquise diamond speaks to a daring, adventurous spirit. It’s for someone who loves to make a statement and isn’t afraid to embrace the unconventional.
Round Brilliant: The Timeless Classic
The round brilliant cut is the classic choice, celebrated for its iconic sparkle and symmetry, making it one of the most sought-after diamond cuts in the world. Opting for a round brilliant suggests you love a classic and pairing a round diamond with a solitaire setting will give you a minimalist look, or opt for a halo design to amplify its brilliance and perceived size.
Princess Cut: The Modern Idealist
With its sharp edges and contemporary look, the princess cut is a favorite among those who embrace a chic, modern aesthetic. Choosing a princess cut reflects a bold personality with a love for modern trends. It’s a shape for someone who isn’t afraid to stand out and explore new styles.
Emerald Cut: The Vintage Aesthete
The emerald cut is synonymous with old-money elegance. The step-cut is a different method of diamond faceting that creates a mesmerising ‘hall-of-mirrors’ effect within the diamond.
An emerald cut appeals to those who value sophistication and like to show a little individuality, without necessarily shouting from the rooftops.
Oval Cut: The Minimalist Lover
Combining the brilliant cut with a more soft and elongated shape, the oval diamond has surged in popularity thanks to its versatility. It’s a classic with a slight twist.
An oval diamond suggests a love of the ‘clean girl’ classic aesthetic. It’s perfect for someone looking for that mesmerising sparkle with a touch of contemporary flair.
Cushion Cut: The Romantic Dreamer
With its rounded corners and soft, pillow-like shape, the cushion cut it what we call a true delicacy. A staple in the diamond world, this shape continues to enchant with its romantic feel.
A cushion cut is ideal for those who like to cultivate their soft side. Wearers often like to place their cushion diamond in a warm rose gold setting to enhance the look of their stone with a romantic glow.
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