The Purpose Awards EMEA – the awards scheme from PRWeek, Campaign and Third Sector – is now accepting entries for 2025.
The awards recognise campaigns that use creative ideas successfully to further positive causes, and acknowledge the organisations behind them. They are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.
This year, there is a new category under the specialist section – the Long Term Commitment category.
Jo Carr, co-founder and chief client officer at Hope&Glory PR, and Sachini Imbuldeniya, co-founder and chief executive at the House of Oddities, will co-chair the jury for this year’s Purpose Awards.
Carr said: “Coming from an agency that loves to deliver purposeful campaigns with creative flair, I’m really looking forward to co-chairing this year’s Purpose Awards. I’m excited about seeing the work entered and evaluating what I’m sure will be brilliant ideas that have had impact and left a legacy.”
Imbuldeniya added: “Cynics too often dismiss ‘purpose’ as a way for brands to wash their dirty laundry, or for creatives to assuage a guilty conscience. And while this is true in some instances, the eternal optimist in me believes that there are more that have a genuine interest in improving society and the environment. We have one planet, and this is our chance to not fuck it up. I can’t wait to celebrate the inspiring work that is making this world a little bit brighter.”
The reduced-cost ‘early bird’ entry deadline is Thursday 6 February 2025.
The awards lunch will take place on Friday 6 June at a new venue: The Biltmore Mayfair in London.
To nominate yourself or a colleague to be a judge, apply here.
To enter this year’s Purpose Awards EMEA 2025, click here.
List of categories
Brand Led
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality and Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign
Charity/NGO
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality and Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign
Collaboration
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality and Inclusion Cause Campaign
Best Fundraising Campaign
Best Public Awareness Cause Campaign
Public Sector
Best Advocacy Campaign
Best Environmental Cause Campaign
Best Equality and Inclusion Cause Campaign
Best Fundraising Campaign
Best Health Cause Campaign
Best Public Awareness Cause Campaign
Specialist
Best Proof of Authenticity
Best Use of Celebrity and/or Influencers
Best Use of Creativity
Best Use of Social
Best Use of Technology
Long Term Commitment
Company/Individual
Agency of the Year
Brand of the Year
Leader of the Year