Camper & Nicholsons, the renowned global yacht brokerage, charter and services company headquartered in Monaco, and Numarine, the Turkish builder of luxury explorer yachts, announced in September that Camper & Nicholsons will exclusively represent the shipyard in the Asia-Pacific region with immediate effect. The first seeds of this collaboration were planted during Monaco Yacht Show 2023.
Bengü Özdoğan, Numarine’s Sales and Marketing Director, explained to Yacht Style: “The partnership between Numarine and Camper & Nicholsons for Asia-Pacific marks a significant development, reflecting both companies’ recognition of the region’s growing potential in the luxury yachting market.
“This collaboration aims to enhance the strength of Numarine yachts in this emerging market. We are certain that Numarine’s innovative yacht designs and growing reputation, coupled with Camper & Nicholsons’ established relationships and local expertise, will be very successful in navigating the diverse and complex markets within the Asia-Pacific.
“Camper & Nicholsons is one of the most respected names in the yachting industry, with credibility and trust built over centuries. This gave us the confidence that our yachts would be represented with the highest standards of professionalism and expertise.
“It is also a great value for us that Camper & Nicholsons’ extensive global network is particularly strong in the high-growth markets of the Asia-Pacific. Camper & Nicholsons’ deep understanding of these markets and their established relationships with potential buyers were critical in Numarine’s decision.”
New Models Add To The Allure
Numarine has plenty of potential appeal as a superyacht producer in the Asia-Pacific, according to Camper & Nicholsons, prompting the global brokerage house’s own enthusiasm for the partnership.
Julien Solari, Camper & Nicholsons’ Chief Commercial Officer Asia, said: “Interest in Numarine yachts among Asian owners has surged, reflecting a growing appreciation for the brand’s unique offerings.
“The 2024 Global Order Book Türkiye’s rise as the second-largest superyacht-building nation, surpassing the Netherlands. This achievement underscores the exceptional quality of Turkish-built yachts and the trust owners place in Turkish shipyards, with Numarineemerging as the leading brand in the 24-45m segment.”
Beyond these reputations, the Asia-Pacific’s seascape lends promise. “Its vast, breathtaking coastlines are a haven for exploration,” Solari said. “After experiencing traditional planing-hull yachts, many Asian yacht owners are now drawn to vessels offering greater range to uncover these less charted waters.
“The challenge lies in balancing the desire for extended voyages with the region’s limited marina accommodation, which often necessitate yachts under 50m. Numarine meets this need perfectly, offering range, reliability and comfort at sea.
“Moreover, in cities like Singapore and Hong Kong, where socialising on board is a cherished tradition, Asian owners value yachts with ample space for entertaining. The spacious upper deck and flybridge of Numarine’s larger XP models provide ideal spaces for such gatherings.”
Solari added that with this strategic alliance, Camper & Nicholsons intends to leverage its extensive market presence and expertise in the Asia-Pacific region to exclusively promote and sell “Numarine’s exceptional yachts”.
At this year’s Cannes Yachting Festival, Numarine showed its flagship 37XP and debuted its 30XP, the shipyard’s first model to feature diesel-electric propulsion.
“We were thrilled to introduce the new, highly-anticipated 30XP – with its significantly expanded exterior areas, clever aft arrangement and nifty side garage – at the Cannes Yachting Festival, alongside the yard’s current flagship, the 37XP. Many clients from the Asia-Pacific have expressed interest in the XP range.”
Partnership Built On Past Projects Together
The relationship between Camper & Nicholsons and Numarine spans a number of years, but it is in recent months that this collaboration was formalised. With the Turkish yard achieving great success in the US and European markets over the past few years, both sides were keen to take the discussions forward when the opportunity arose for the Asia Pacific-market collaboration.
According to Camper & Nicholsons management and brokers, the XP explorer superyachts are proving Numarine’s most enticing models for Asian owners.
“The 32XP and 37XP have proven to be highly successful steel-hull ‘pocket explorers’, achieving remarkable success in Europe and even greater acclaim in the US,” Solari explained. “Notably, most of these buyers were not first-time purchasers; they knew precisely what they wanted in their next yacht, from range to comfort, stability and toys-carrying capacity.
“In selecting Numarine, their choice reflects the depth to which this shipyard can meet the needs of even our most experienced yachting clients. Numarine’s collaboration with Hot Lab, a design studio with whom Camper & Nicholsons have worked closely in recent years, has resulted in contemporary and elegant interiors for these yachts.
“Looking ahead, the upcoming 40MXP is emblematic of a natural evolution from the 37XP, retaining its core and successful features, while introducing a large beach-club terrace on the main deck with a pool.”
Perfectly Suited To The Asia-Pacific
Looking forward to the collaboration, Solari agreed that the Asia-Pacific’s diverse cruising opportunities await in Thailand, Indonesia, the Philippines, Singapore, Hong Kong and China.
“One of the advantages of this region is that yacht owners can enjoy their vessels throughout the year, with peak season always somewhere nearby. With a yacht boasting a 6,000nm range, there’s an incredible amount to explore throughout the Asia-Pacific,” he said.
Numarine is just as keen to get more widely known in this part of the world: “The Asia-Pacific region is one of our untapped markets today,” Özdoğan said. “We have had clients from the region, but we are committed to increasing the numbers with the help of our Camper & Nicholsons’ partnership. This reflects the company’s strategic focus on this growing market.
“Hong Kong and Singapore, in particular, stand out due to their established maritime infrastructure and large populations of high-net-worth individuals (HNWI). With a healthy population of ultra-HNWIs and an expanding yachting culture, Southeast Asia is a market where we’d like to see our yachts.
“This demographic is increasingly interested in not just owning a yacht but also in the idea of adventure and exploration, which aligns perfectly with Numarine’s brand message of both innovation and exploration. It is also true that there is a cultural shift in the region towards embracing a marine lifestyle.
“Regarding the trends in yachting, APAC will be one of the largest markets for explorer yachts since these regions are ideal for the capabilities of explorer yachts, which are designed for long-range cruising. Growing interest in charter is also an opportunity for owners, since most of the XPs we sold are on light charter, and they are rapidly chartered during available times.”
Numarine believes the upcoming 30XP will be very welcome in the region as sustainability becomes an ever-increasingly important factor in luxury purchasing decisions in APAC countries – particularly with millennials and younger HNWIs, who are more inclined to invest in products that reflect their values, including sustainability.
The 30XP is designed to provide quietness when underway, as sustainable energy provisions within its contemporary design include solar panels that contribute to fuel efficiency.
“Additionally, Australia is emerging as what looks like a significant market for Numarine in the near future,” Özdoğan hinted.
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This article was first seen on YachtStyle.co
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