The grantmaker the Paul Hamlyn Foundation has rebranded to better reflect its mission of social justice, equity and long-term support for grant-holders.
The charity said the rebrand was intended to make PHF’s mission more “accessible and engaging”.
Important elements of the rebrand include a “vibrant” new colour palette, “inclusive” photography and a bespoke icon set.
It worked with the creative agency William Joseph to produce a new visual identity and website.
“The rebranding effort addresses the need for a digital-ready, joyful and inclusive brand that resonates with diverse audiences,” the charity said.
“By incorporating feedback from dozens of stakeholders and prospective applicants, the new identity emphasises warmth, support and the foundation’s dedication to equity.
“The website features clear, accessible copy that highlights PHF’s commitment to reducing inequalities and supporting community initiatives.”
Moira Sinclair, chief executive of Paul Hamlyn Foundation, said the charity’s rebrand reflected its commitment to transparency and accountability.
“Our mission to support social justice, arts and education initiatives across the UK remains at the heart of everything we do,” she said.
“This new look and feel, developed in collaboration with William Joseph, not only enhances our digital presence but also ensures we are more accessible and engaging for all our stakeholders and clearer about our purpose too.”
Ed Ridsbey, creative strategist at William Joseph, said the rebrand embodied the passion and dedication of the Paul Hamlyn Foundation.
He said: “The new identity not only enhances their digital presence but also celebrates the diverse voices they support.”
The charity primarily focuses on supporting disadvantaged young people in the UK and India.