A Scottish sleep charity has announced a rebrand that will allow its “service to transcend regional boundaries”.
Sleep Scotland, operated by the not-for-profit Capella, is officially changing its name to Sleep Action.
The charity said it decided to make the change after finding that its name had “inadvertently limited” its ability to reach “those who could greatly benefit from its services due to the perception that the scope was exclusively Scottish”.
Gail Burden, chief executive of Capella, said: “As we envision the next 25 years and beyond, we believe that Sleep Action is a name that better encapsulates our mission, values and work.
“This name exemplifies our commitment to inclusivity and accessibility, signifying that our support is available to all, regardless of their location.”
The charity said the term “Action” better conveyed a sense of urgency and immediacy as well as a continual process of working towards long-term goals, which effectively reflects its values.
A spokesperson told Third Sector the rebrand was a months-long process that involved several rounds of workshopping, involving feedback from both service users and the charity’s sleep counsellors.
The rebrand was carried out internally and on a “shoe-string budget”, they added.
Burden said: “Sleep Action will maintain its support for children, young people and their families, as well as adults with additional needs experiencing sleep problems.
“We have ambitious plans to expand our outreach by increasing our impact on adults’ sleep, particularly by working with employers to promote healthy sleep through our Sleep-friendly Employer programme, a three-year employer accreditation scheme intended to embed a sleep-conscious culture of supportive attitudes and behaviours towards sleep from senior management to frontline staff.”
Sleep Action is the UK’s oldest sleep charity, celebrating its 25-year anniversary in 2023. It provides sleep support, training and resources.