Held on 2 and 3 December 2022 at the Marina Bay Sands Expo and Convention Centre, Whisky Journey welcomed over 2,400 participants. Besides local whisky lovers, overseas visitors from the UK, US, Vietnam and Malaysia also attended the two-day event. In total, a revenue of more than S$180,000 was earned from the 3,974 transactions that took place during the whisky showcase. Additionally, close to 3,000 10ml of tasters were sold.
Some of the highlights include a showcase of the oldest Japanese whisky, masterclasses hosted by owners and representatives of the distilleries, the launch of exclusive whisky expressions from various brands and more than 100 different expressions served to participants.
A gathering point for whisky connoisseurs and those just starting out on their own whisky journey, the exhibition-style event was a fun, educational, inclusive and affordable way to deepen one’s knowledge of various whiskies and their origins. Also, for distilleries, this was an opportunity to connect with the growing local whisky scene, foster new bonds and create sales.
Andrew Law, head of sales and marketing at Remy Cointreau shares: “Remy Cointreau’s thrilled to have partnered with Whisky Journey as an exceptional partner to bring alive the experience of our single malt scotch whisky portfolio brands: Bruichladdich, Port Charlotte, and Octomore, to engage our clientele and trade partners. We look forward to furthering successes in showcasing our single malt scotch whisky’s brand philosophy and craftsmanship in collaboration with Whisky Journey!”
Many of the participants also shared that the event “provides one of the best ways to taste all the whiskies”. Of course, they all had a great time at the event where they got to learn more about the different expressions that are available to those residing in Singapore as well as lesser known brands.
With such a successful run this year, participants are already looking forward to the next one in 2023.
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