Earlier in March this year, Kpop sensation Lisa of Blackpink was appointed as Chivas’ first female brand ambassador and together they launched a campaign “I Rise, We Rise”. This month, the Speyside whisky maker has unveiled a limited edition design of its iconic Chivas 18 in collaboration with the superstar.
Called the “Chivas 18 x LISA Limited Edition Drop”, the newly designed bottle features the classic blue colour label combined with hot pink and comes with a pair of 18K gold-plated charms: the Chivas Luckenbooth and Lisa’s iconic star. Finishing this exclusive bottle collection is the celebrity’s signature in a striking neon font that can also be found on the outer box.
The collaboration was perhaps written in the stars as the debut year of Chivas 18 shares the same birth year as Lisa — 1997. This makes “it the perfect bottle to showcase her creativity and allow her personality to shine through,” said the brand in a press release.
In celebration of this release, a tailored cocktail recipe has been developed by Chivas called “Pink Spice”. This special drink is inspired by Lisa’s Asian heritage alongside the Chivas 18’s layered blend of malt and grain whiskies from distilleries all over Scotland. The special concoction brings to mind notes of tea, citrus and spice — a refreshing drink to take some heat off.
Sharing more about her experience working with Chivas on this limited edition bottle, Lisa said: “I had so much fun working with the team at Chivas on this limited edition bottle. The bottle is typical LISA — bright, bold, and unique — and I’m so excited for everyone to finally see it. It is amazing to now have my own bottle — and cocktail too!”
“As we continue to elevate Chivas for a new generation, it is important that we collaborate with people who represent this new generation of whisky drinkers. Our partnership with LISA resonates with people across several passion points — whether that’s fashion or music — and brings a convention-breaking, contemporary cool to the world of Scotch whisky. It was a natural next step in our collaboration with LISA to add her flair to one of our most prestigious blends, bringing to life the bold attitude that both Chivas and LISA share. With this limited edition launch, we are offering fans a taste of the creativity and innovation behind the partnership, and we look forward to seeing how people react to it,” Chivas Global Marketing Director, Nick Blacknell said.
In addition to this launch, fans are invited to join the “Regal Planet” virtual event on 27 November 2022 at 9.30pm via Chivas’ official social media channel, where Lisa will be making a special appearance to share more about the exclusive collaboration.
The Chivas 18 x LISA Limited Edition Drop is available here. Visit Chivas.com for more information.
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