The sun shone down in Saint-Tropez as luxury fashion brand, Miu Miu, takes over for the launch of their faux Tennis Club on the 16th of July. The one-day event showcased sets from their Fall Winter 2022 collection and acts as a day for friends of the house to indulge in Miu’s Miu’s style and aesthetic while celebrating the heritage and nostalgia of Miu Miu’s 90s design. Located in a retro-styled tennis court, the exclusive event saw guests sporting iconic Miu Miu micro-minis, polo tops and sports-inspired shirt dresses — a true triumph of vintage redux.
Moving away from the workwear-inspired collection of previous seasons, Miu Miu comes back with a re-invented, ubiquitous silhouette from their latest runway. The serve this season (no pun intended) was the sporty interpretation of the iconic Miu Miu micro-minis; with a narrower waistband and pleated cotton, it was paired with classic polos that were lined with the classic blue and red of athleisure. On the day of the event, models channelled their inner tennis pro as they posed and showed off their tennis skills on the court.
Fashion bloggers Chiara Ferragni, Veronica Ferraro and Tina Leung, alongside fashion editor Julia Hobbs and model Camille Rowe were seen in attendance as Miu Miu offered guests a full range of leisure activities; from intense tennis matches in the mornings, to dipping your toes in the pool under the afternoon sun, to dancing the night away. Celebrity guests dressed for the occasion as they carried bags made from the brand’s signature matelassé leather. Synonymous with the label’s independent spirit and fine craftsmanship, the matelassé has graced countless Miu Miu accessories from shoulder bags to pouch tricks to smartphone holders. Now, for the Tennis Club launch, it can be seen adorned by the It girls of Miu Miu. The bags were paired with midi dresses with a slip-style silhouette and summer, minimalist pumps. Their outfits exude a combination of carefreeness and elegance.
Other attendees were: Jordan Grant, Laura Haddock, Veronika Heilbrunner, Vanessa Hong, Mimi Keene, Susie Lau, Rina Lipa, Paola Locatelli, Olivia Neill, Mia Regan, Angela Rosaz Saiz, Camille Rowe, Emili Sindlev, Olivia Singer and Chloe Wise.
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