The MS Society has appointed Clare Horwood as executive director of engagement and income generation.
Horwood, who joined the charity today, has spent the past five years working in interim positions, including senior fundraising roles at the mental health charity Mind and Diabetes UK.
She succeeds Emma Whitcombe, who left the MS Society in December to move overseas.
The charity said Horwood would oversee all aspects of its marketing and fundraising activities, including its Stop MS Appeal, which aims to raise £100m for MS research.
Horwood said she had admired the charity’s work for years.
“The mix of world-class research, support, and campaigns and policy, as well as the local group network, are what makes the charity so brilliant, and the difference it has made to people living with MS is extraordinary,” she said.