Purpose Awards EMEA 2020 shortlist revealed

The awards – previously called the Campaigns for Good Awards – are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA. They recognise the steps taken to use creative ideas successfully to further positive causes.

The winners will be announced online in September on PRWeek, Campaign and Third Sector.

Chair of the Awards judges was Sue Tibballs, chief executive of the Sheila McKechnie Foundation. Click here to see the full list of judges.

Thanks to all the judges for their hard work, and to everyone who entered. The full shortlist is below.

Brand-led: Best Environmental Cause Campaign

• Becoming water smart, for good by Interel for Ecolab
• Dove Fights Plastic Waste by MullenLowe salt for Dove
• Fight Fire with Fire by DeVries Global for Zippo
• Holland & Barrett becomes first UK retailer to ban wet-wipes by Pegasus for Holland & Barrett
• Think Before You Thank by The Romans for OVO Energy

Brand-led: Best Health Cause Campaign

• Boots Soltan Sun Ready by EdComs for Boots Soltan
• Britain Get Talking by ITV
• LinkedIn Discuss: Fertility At Work by LinkedIn
• Shoespiracy by Vivobarefoot

Brand-led: Best Equality & Inclusion Cause Campaign

• Drag Cleans by The Romans for Method
• First for Women #16DaysOfLight by Foxp2 for First for Women Insurance
• Signsbury’s – The world’s first deaf-friendly supermarket by Gravity Road for Sainsbury’s
• UNILAD: The Illegal Blood Bank by LADbible Group

Collaboration: Best Fundraising Campaign

• It’s good to… for Nominet
• The Big Slimming World Clothes Throw by Slimming World for Cancer Research UK
• The Manchester Duck Race 10-Year Anniversary by Solid Ground for New Bailey

Collaboration: Best Environmental Cause Campaign

• Fight Fire with Fire by DeVries Global for Zippo
• South West Dolphin Project by Digital Detox for MARINElife
• The Innovate Irrigation Challenge by Grayling for AB Sugar

Collaboration: Best Health Cause Campaign

• Eat Them To Defeat Them by ITV
• Embracing Complexity by JPA Health for Autistica
• Life Saving Wax by Freuds for Public Health England
• LinkedIn Discuss: Fertility at Work by LinkedIn & Fertility Network UK
• Mental Health Minute by Radiocentre

Collaboration: Best Equality & Inclusion Cause Campaign

• Drag Cleans by The Romans for Method
• Soho Impact: Open House by Soho House
• This Is Art Not Porn by Fearless PR Ltd for Vicky Martin Method
• UNILAD: The Illegal Blood Bank by LADbible Group for FreedomToDonate
• Where Do You Draw The Line? by Lucky Generals for #timeTo

Collaboration: Best Public Awareness Cause Campaign

• Apprentice Nation by RockCorps Limited
• Donate Your Words by Carat UK for Mondelez International | Cadbury Dairy Milk
• Goals Houses by Freuds
• I’m Out by Casual Films for Haringey Council

Public Sector: Best Environmental Cause Campaign

• The Missing Piece by Smart Energy GB
• Ultra Low Emission Zone by VCCP for Transport For London

Public Sector: Best Health Cause Campaign

• Every Mind Matters by Freuds for Public Health England & NHS England
• “Life Lolli” – The Life Saving Lollipop by Ketchum Germany for Bone Marrow Donor Centre of the University Hospital Düsseldorf (KMSZ)
• We are the NHS by MullenLowe London for National Health Service
• We Are the NHS nursing recruitment campaign by Freuds for NHS

Public Sector: Best Equality & Inclusion Cause Campaign

• Dimensions Learning Disability and Autism Leaders’ List 2019 by Stand Agency for Dimensions
• Disability Rights Campaign by Language for Irish Human Rights and Equality Commission
• #erasethegrey by Glasgow Caledonian University

Specialist: Best Use of Creativity

• Be A Good A**hole by City to Sea
• Life Saving Wax by Freuds for Public Health England
• SMASHED: The Looking Glass – stepping up to leadership by igniting a mental health movement for all those “behind the scenes” in UK film and TV by Kindred, the Fawnbrake Collective, Craft and December19 for the Film & TV Charity
• The Store of Modern Childhood by XYZ and W Communications for the Children’s Society

Specialist: Best use of Digital/Social Media

• Back Her Business by Vayner Media for NatWest Group
• Black Friday Pandamonium by Facebook
• Lucky Bastards by Lucky Generals
• Social Media Spouses by BFBS (SSVC) for BFBS Academy
• Supporting the front line of humanitarian care by Crafted for Médecins Sans Frontières UK

Specialist: Best use of Celebrity and/or Influencers

• Every Mind Matters by Freuds for Public Health England & NHS England
• The National Lottery’s 25th Birthday by Freuds for National Lottery

Specialist: Best Proof of Authenticity

• Alfred Landecker Foundation by Freuds for JAB Holdings
• DHL’s Got Heart by Maverick Advertising & Design for DHL Express
• RAF Recruitment and Misinformation War Room by BFBS (SSVC) for BFBS Creative

Charity or NGO: Best Environmental Cause Campaign

• Blue Insider – James Blunt/Business Insider Takeover, Blue Marine Foundation by Freuds for Blue Marine Foundation
• E.ON Let’s clear the air by ENGINE UK for E.ON
• Girlguiding make a fantastic #PlasticPromise by Pegasus for Girlguiding
• Global Climate Strike by Greenhouse PR Ltd for UK Student Climate Network
• National Refill Day by 23red for City to Sea / Refill

Charity or NGO: Best Health Cause Campaign

• Giving to Help Others – All about Organs by EdComs for Yaser Martini and Nadia Martini
• #PainNoFilter, Versus Arthritis by Headland Consultancy for Versus Arthritis

Charity or NGO: Best Equality & Inclusion Cause Campaign

• Embracing Complexity by JPA Health for Autistica
• Special Olympics World Games Abu Dhabi by Freuds for Special Olympics Organising Committee
• Woman Up by Pegasus for World Child Cancer

Charity or NGO: Best Public Awareness Cause Campaign

• Lonely Not Alone by Effervescent for Co-op Foundation
• Somewhere to Believe In by Stein IAS for WIN
• STAMMA by ZAG for STAMMA
• The National Lottery’s 25th Birthday by Freuds for National Lottery
• #TheREALCheekyNandos by Alfred for World Animal Protection UK
• The Store of Modern Childhood by XYZ and W Communications for the Children’s Society

Charity or NGO: Best Fundraising Campaign

• #ChangeTheOdds by Mercy Ships UK
• Promises to Action by Alnahda Society
• Supporting the front line of humanitarian care by Crafted for Médecins Sans Frontières UK

Organisation Award: Agency of the Year

• 89up
• Barley Communications
• Greenhouse PR Ltd
• Kindred
• Lucky Generals
• MullenLowe London
• Triple Eight

Organisation Award: Brand of the Year

• Barbie 60th Anniversary by Mattel for Barbie
• Hearst: A Positive Force For Good by Hearst UK
• It’s What We Do by Lucky Generals for Co-op

Winners of the following categories will be announced at the reveal

• Specialist: Best use of Technology
• Collaboration: Best Advocacy Campaign
• Brand-led: Best Public Awareness Cause Campaign