Universal–Blumhouse’s The Invisible Man made its first appearance last night at 7PM shows nationwide with $1.65M, an an amount of cash that’s near both studios’ previous collaborations, Get Out ($1.8M Thursday) and Split ($2M).
Both 2017 titles overperformed their $20M-predicted tracking at the time, with Split posting a $40M start, and Get Out taking $33.3M. Invisible Man, directed and written by Leigh Whannell, is forecasted to be in the mid to high $20M range, a solid start for the $7M net production shot with Australian tax credits, however, like Split and Get Out, it’s expected to go higher potentially in the $30M+ zone. Exits and reviews indicate that’s possible with Invisible Man‘s Rotten Tomatoes score at 92% Certified Fresh being just under Get Out‘s 98% certified fresh, but much higher than Split‘s 77% certified fresh and Halloween‘s 79% certified fresh. The RT score is key because that’s the catalyst which will persuade non-genre diehards to buy tickets.
PostTrak last night for the R-rated Invisible Man showed 4 stars with a 53% definite recommend. Guys over 25 dominated at 47% last night, with 28% females over 25, 13% females under 25 and 12% under 25. Biggest quad were the 25-34 folks at 39%, with a diversity read of 49% Caucasian, 22% Hispanic, 13% Asian and 12% African American.
Among those films in regular release yesterday, Disney/20th Century Studios’ Call of the Wild led with an estimated $1.45M, -3% from Wednesday, for a first week of $32.6M. Weekend 2 is estimated to be -45% for a second weekend take of $13.6M for the Harrison Ford movie.
Paramount’s Sonic The Hedgehog ends weekend 2 with a running total of $112.2M after a $1.17M Thursday, +2% from Wednesday, in second place for the day. Sonic should see a third weekend that’s around $17M, -35%.
Third place according to early AM estimates goes to Sony Pictures TV-Funimation’s anime feature My Hero Academia: Heroes Rising. Last night we heard that not all the pic’s theaters were accounted for on Wednesday and instead of a $1.7M opening day, it was actually $2.47M at 1,275 locations. Right now Thursday looks like $815K, -67% per estimates for a two day take of $3.29M. PostTrak shows that the fans are out in bulk with the pic scoring 5 stars and a 73% definite recommend and an 86% general audience, 15% families. Both parents and kids under 12 gave the movie 4 stars. Boys 10-12 made up half the kid crowd while girls 10-12 showed up at 28%. Overall combined audience stats were 34% guys under 25, 24% men over 25, 23% females under 25 and 19% females over 25.