A Lady in Red provides is there to give a genuinely personalised and intuitive guest experience based on cultural empathy, and an understanding of each guest’s needs, it is an emblematic position created by Kempinski Hotels ten years ago.
These unique brand ambassador’s welcome guests in each of the luxury hotel brand’s properties around the globe. Each of the Kempinski properties will be paying tribute to the Lady in Red this year by surprising guests via a range of birthday activities from 17 to 26 of January 2020.
They are easy to find in their elegant, tailor-made red outfits that reflect the sartorial traditions in each destination. The Lady (ladies) in Red evokes an authentic sense of place and occasion showcasing the cultural nuance and classic European elegance for which Kempinski is known worldwide.
Quite simply, their role is to please. These brand ambassadors are trained to go one step beyond. They can craft unforgettable experiences for well-travelled guests and act as both a perfect host and a trusted companion during guests stay. They’re also excellent team players, working with their colleagues at the Front Office, in the Food & Beverage department and with the concierge.
“The Lady in Red is a local expert who knows everything there is to know about our hotels and the destination”, explains Benedikt Jaschke, Chief Quality Officer Kempinski Hotels and member of the Management Board.
“Whether it’s a special anniversary celebration, a surprise proposal or a once-in-a-lifetime family holiday, they draw upon their passion for craftsmanship, gastronomy and local culture to ensure visitors are well-equipped to live unforgettable memories every time they visit.”
“Essentially, the Lady in Red was meant to replace the rather old fashioned guest relations position, which was not iconic at all”, adds Benedikt Jaschke. “We were looking for the extra sparkle of a unique personality with unique responsibilities who is easy to recognise.”
Kempinski hotels have more than 150 Ladies in Red who come from all walks across more than 30 countries. There are even some Gentlemen in Red, for example at the Hotel Adlon Kempinski Berlin. These can be easily recognised by their red tie and red socks.
“Indeed, a Lady in Red is no mere wallflower”, says Petra Portilla, Lady in Red at the Hotel Vier Jahreszeiten Kempinski Munich. “We are approachable, attentive and curious, but discrete and cultivated at the same time, good-mannered, polite, but also discerning. We all share the Kempinski perspective on luxury that it must be rare, must be felt and must be original. In fact, we are always ready to pick up on small hints that might reveal how we can add a dash of magic to a guest’s stay.”
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